Phil Etheridge, Co-owner

Owner and Director, Phil brings a life time passion for cycling and, in more recent times, Mountain Biking to Crank It Cycles.

Cycling

• Mountain biker since 1989
• Raced 89-present, currently epic and team events (2nd 24 hour Older Dudes team, Moonride 2004)
• Completed 11 Karapoti Classics
• Cyclist since 1964 (4 yrs old)
• Commuter
• Cycle Touring (tandem)
• Past President Manawatu Mountain Bike Club
• Cycle Advocates Palmerston North member
• Former member Massey University Bicycle Users Group (MBUG)

Business Experience

• IT, Massey University
• Former Trustee, Green Bikes Trust
• DipInfMathSci, Sports Science, Massey University
• Former Councillor, Palmerston North City Council
• Shimano Certified Technician (2010)

Steve Pedley, Co-owner

A passionate cyclist, Steve brings his vast retail experience and enthusiasm to the Crank It Cycles team. Steve's cycling background is in Mountain Biking where he has raced at a high level for many years and he is also a very accomplished Road Rider.

Cycling

• Mountain Biker since 1989
• Raced 1989-present, XC Mountain, Road
• Completed 17 Karapoti Classics, including 5 Sub 3 hour finishes
• Winner inaugural Gentle Annie Mt Bike race 2008
• Winner 80km Tour de Manawatu 2009
• Wanganui Masters Games top 3 placings since 2001

Business Experience

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• 16 Years retail management
• Oakley Factory Trained, Orange Country, California 2002, 2008
• Specialized Bicycle Component University 2008
• Friedman Group Retail Training 2009

Ritchie Rossiter - Service Manager

Cycling

• Lake Taupo Cycle Challenge 4x 
• 16 Years retail management
• Tour de Manawatu 2x
• Moonride, Rotorua 06
• Day Night Thriller, Taupo 06
• Tour of the Bay
• Commuter

Business Experience

• Cycle Technician, 20 years
• Shimano Certified Technician since '97
• Wide experience in Manwatu
• Photographic Technician 3 years
• Car and Motorcycle sales 2 and 1/2 years

Rebecca Selkirk - Sales

Rebecca brings with her a wealth of retail service experience from her previous career as a hair salon owner and hair dressing trainer.

She is a keen recreational road cyclist and participates in events such as the Tour de Manawatu and Round Taupo. Rebecca cycles to work on a flat bar fitness bike but her real pride and joy is a Ferrari red full carbon Pinarello F3:13.

Davey Probert - Sales / Mechanic

Davey joined the team mid-2011.  Like the rest of the team, he is passionate about bikes and is extremely valuable to the team with his bike maintenance and sales experience.  Davey's enthusiasm and personality add an important part to the Crank It experience.

Fay Cunningham - Sales

Fay joined the team in a part-time role in October 2011.  She is one of the most passionate mountain bikers we here at Crank It have ever encountered.  We really had to employ her for that reason alone!  Her product knowledge and cycling experience on all of New Zealand's premier mountain bike trails would be difficult to beat.  Fay's stable of bikes includes a tricked out Specialized S-Works Epic and a full custom built Pivot full XTR full suspension play bike. Whilst Fay's "real job" is an IT Consultant for most of the week, she most enjoys being a valuable part of the Crank It team on Fridays/Saturdays.  If you need to know anything about any trail in New Zealand, come ask Fay - chances are, she's probably riden it!