Crank It Cycles is now owned and operated by Specialized NZ Ltd.  Specialized NZ is 100% owned by the world renowned Specialized Bike Company based in the USA.  

Crank It Cycles was founded in 2010 and operated as an independently owned store until 2021.  For nearly all of our years serving the Palmerston North bike market we have sold Specialized bikes and equipment.

If there’s one thing that unites the people who work here at Crank It Cycles, it’s this: 

We believe that bicycles have the power to change lives. That’s why we’re always keen to share our passion for cycling, with our riders.

·      We genuinely want our riders to love their cycling and to achieve this we focus on ensuring our riders purchase the bike they truly need and want and fits their riding purpose.

·     We also genuinely want to look after our riders post purchase - its a duty of care that we take seriously.